Meet our Team

The team here at Black Earth has a diverse skillset that aims to provide top-notch service and education to our customers. Our team shares a passion for agricultural sustainability, soil health, and leaving a better world for the next generation.

Sales Manager, Agricultural Markets

German Rodriguez | (403) 930-1487

German is a business and agriculture professional, with a diploma in International Business Management and a Bachelor of Science in Agriculture from Zamorano University (Honduras). Has expertise in international market development and sales. Started working with Black Earth in 2017 and manages sales and business development in over 30 countries, covering Latin America, Asia, Europe and the Middle East. He has a growing portfolio of clients and has successfully implemented strategic market developments.German is originally from El Salvador. His family produces and imports coffee, therefore, has been involved in the agriculture industry his whole life. Bilingual (Spanish and English). He’s lived in Canada for 14 years and has worked in the agriculture industry in Toronto & Calgary.

Business Representative; Greater China Region

Juwen Zhang | (86) 13810935569

Juwen has been with Black Earth since 2018, has a Bachelor from Nanjing Agricultural University (China) and an MSc from Wageningen University (the Netherlands), and experience working in multi-cultural and multi-national companies. He’s also capable of handling complicated markets, products, managing brands and developing international business.

Juwen’s goal is to bridge the business connection between Canada, a country with rich natural resources, with China, one of the largest markets in the world, as well as to develop business in other Asian countries.

Midwest Sales Representative: Midwest United States

Mike Erdman | (815) 419-5488

Starting in 2015, Mike has covered the Eastern Half of USA as a Senior Sales Representative for Black Earth. Working with agribusiness people and growers specializing in soil biology and chemistry, the focus is on improving soil health and productivity in more sustainable farming practices. After graduating from Southern Illinois University with a Bachelor in Ag Industries in 1979, Mike then became a Certified Crop Advisor in 1996. He farmed in East Central Illinois until 1992 on a grain, horticulture, and livestock farm. From 1992-2015, Mike worked in agribusinesses as a District Seed Rep, Corp Consultant for a major retail fertilizer company, Farm Drainage Company, International Soil Lab Company and a True Solution Liquid Fertilizer Company. Soil Health is Mike’s passion with expertise in helping growers and agribusiness people with the economics behind it.

Join our team

We are searching for sales representatives located in California and Europe. Contact us today.

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