Meet our Team

The team here at Black Earth has a diverse skillset that aims to provide top-notch service and education to our customers. Our team shares a passion for agricultural sustainability, soil health, and leaving a better world for the next generation.

Director, Sales & Marketing; Global Representation

Chris Graham

cgraham@blackearth.com | (403) 827-9949

With 25+ years of sales and marketing experience, Chris has worked in several industries including manufacturing, energy, distribution and technology. Chris’ experience includes sales strategy, sales leadership, team development, market strategies and revenue growth. With this experience, Chris brings a new strategy and direction for Black Earth. As a team leader bringing together the experience and knowledge of the entire organization, Black Earth will move to be the industry leader in 2020 and continue to make tremendous advancements for our clients and soil sustainability.

Sales Representative, Canada & Pacific Northwest United States

Luke Serbina

lserbina@blackearth.com | (403) 930-1963

With over 4 years on the Black Earth team, Luke has been helping producers across North America build healthy soils and resilient crops. Completing education at Old’s’ College in Agribusiness, Niagara Parks School of Horticulture and most recently, the Certified Crop Advisor Prairie Province certification, he is well versed on integrating humic solutions into conventional agronomic practices. When not consulting producers, Luke enjoys spending time in Alberta and BC parks backcountry skiing, drinking craft beer at elevation and cooking an open flame.

Sales territories include; Canada, Pacific Northwest and Eastern US regions

International Sales; Latin America, Europe, Asia, Africa & the Middle East

German Rodriguez

grodriguez@blackearth.com | (403) 930-1487

German is a business and agriculture professional, with a diploma in International Business Management and a Bachelor of Science in Agriculture from Zamorano University (Honduras). Has expertise in international market development and sales. Started working with Black Earth in 2017 and manages sales and business development in over 30 countries, covering Latin America, Asia, Europe and the Middle East. He has a growing portfolio of clients and has successfully implemented strategic market developments.German is originally from El Salvador. His family produces and imports coffee, therefore, has been involved in the agriculture industry his whole life. Bilingual (Spanish and English). He’s lived in Canada for 14 years and has worked in the agriculture industry in Toronto & Calgary.

Business Representative; Greater China Region

Juwen Zhang

jzhang@blackearth.com | (86) 13810935569

Juwen has been with Black Earth since 2018, has a Bachelor from Nanjing Agricultural University (China) and an MSc from Wageningen University (the Netherlands), and experience working in multi-cultural and multi-national companies. He’s also capable of handling complicated markets, products, managing brands and developing international business.

Juwen’s goal is to bridge the business connection between Canada, a country with rich natural resources, with China, one of the largest markets in the world, as well as to develop business in other Asian countries.

Midwest Sales Representative: Midwest United States

Mike Erdman

merdman@blackearth.com | (815) 419-5488

Starting in 2015, Mike has covered the Eastern Half of USA as a Senior Sales Representative for Black Earth. Working with agribusiness people and growers specializing in soil biology and chemistry, the focus is on improving soil health and productivity in more sustainable farming practices. After graduating from Southern Illinois University with a Bachelor in Ag Industries in 1979, Mike then became a Certified Crop Advisor in 1996. He farmed in East Central Illinois until 1992 on a grain, horticulture, and livestock farm. From 1992-2015, Mike worked in agribusinesses as a District Seed Rep, Corp Consultant for a major retail fertilizer company, Farm Drainage Company, International Soil Lab Company and a True Solution Liquid Fertilizer Company. Soil Health is Mike’s passion with expertise in helping growers and agribusiness people with the economics behind it.

Join our team

We are searching for sales representatives located in California and Europe. Contact us today.